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Timing is Everything - Understanding the Market

Friday Oct 27th, 2017

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Many people feel that in order to optimize and get the most for their home when they sell it, they need to wait until the market is at its best. Well, there are benefits and risks inherent in this approach.   For the Seller, “the market” represents a pool of ready and able buyers. How many buyers are out there and how badly they need to buy a new home, is largely seasonal. Most buyers will not shop for a home in the winter. Who wants to drive around going from house to... [read more]

Price your home to sell in ANY market

Friday Oct 27th, 2017

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In marketing, there are 4 P’s that sum up the most important factors in an offering. These are Product,Place, Promotion and Price. For the average home seller, there are a few more P’s…like personalization, precious moments, and pain in departing the home. These P’s are the factors that lead to expiration of the listing, frustration, time waste and a subsequent loss in the perception of value towards the home by prospective buyers. Remember, there was a very strong... [read more]

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